How to Conduct a Sales Call Without Sounding Like a Desperate Jerk

A sales call is a crucial part of any business, and it’s easy to make a bad impression with the wrong approach. In this blog post, we’ll explore how you can conduct a successful call without sounding like a desperate jerk.

The conduct a call meaning is an important skill for any salesperson. It’s not easy to learn, but it’s worth the time and effort.


Have you ever avoided making a sales call because you were afraid of making a mistake? When you make the same sales pitch again and over, do you ever feel like a sleazy car salesman? If that’s the case, you’re not alone. Unfortunately, the most essential aspect of establishing, developing, and maintaining a company is revenue.

The good news is that sales calls don’t have to be excruciatingly unpleasant or humiliating. If they are, you’re doing it incorrectly. Use the five tips below to overcome your telephobia and make a sales call without coming off as a desperate jerk.

1. Prepare yourself for the call by setting realistic expectations.

Never, ever, ever, EVER, EVER, EVER, EVER, EVER, EVER, EVER, EVER, EVER, EVER, EVER, EVER, I received a LinkedIn message a few months ago from an old colleague who wanted to arrange a conversation with me to see how we might cooperate on his new company.

As the owner of a public relations company, I interpreted this to imply he wanted to talk about how my services might assist him. He was simply attempting to offer me a new credit card processing business, I subsequently discovered. You can image how annoyed I was.

I believe we’ve all been duped into making a sales call without our knowledge. Don’t be that person, no matter what you do. Set up your sales calls, but make sure the person on the other end understands what you’re going to say and has the appropriate expectations for the call. Call agendas are also never a bad idea.

2. Get rid of the script

Scripts are a death wish, and the only thing they accomplish in doing is making you seem corny, regardless of what the newest sales book or your sales boss says.

Ask genuine inquiries to get to know the client or consumer and determine whether or not they’re a suitable fit for what you’re offering. Turn the sales presentation into a genuine discussion to learn more about the client, discover their hidden concerns, and establish a connection.

3. Never, ever, ever, ever, ever, ever, ever, ever, ever, ever,

Unless the client or consumer is prepared to make a concession. The majority of consumers are aware (or think) that the initial price a salesperson gives is just a starting point for negotiations. Dare to be unique.

When a consumer or client refuses your pricing, don’t respond with a counter-offer. Responding with a reduced price right away makes you seem desperate and lowers the value of what you’re selling. You may still be flexible by offering a reduced cost, but only if the client agrees to give up anything.

For example, if a customer is prepared to pay more on the back end of the campaign, I often give a reduction on my up-front retainer. This demonstrates that I am adaptable, but that my skills are valued, and that any discussions will take the shape of something mutually useful and acceptable.

Another example is promising to provide a discount if a prospective customer or client refers you to others. Set the assumption that your services are valued, and you’ll stand out from the crowd right away.

4. Determine what the following stages will entail.

Make careful to set the tone for what comes next before you finish your sales call. If the client or customer decides to join, be sure to let them know when you intend to follow up and what the procedure will be.

You risk losing prospective consumers if you don’t walk the client or customer through the procedure. Be as detailed as possible, down to your preferred mode of communication and response times. People are counting on you to tell them what they should do next.

5. Ignore the follow-up.

That’s correct, put it out of your mind—at least the follow-up as you know it. The days of phoning, pleading, and groveling for a sale are long gone. Calling the same individual over and over again to see if they want to do business with you screams “desperate jerk.”

It’s simpler than ever to keep in contact with prospective consumers without asking because to the rise of social media, email marketing, and digital reporting. Every follow-up you do should add value to the customer’s experience or help to build your connection with them.

Sending your customer useful news articles or trend pieces that are relevant to their industry is one low-key approach to stay in contact. Interacting with them on social media is another excellent method to get to know them and establish a connection without coming off as sleazy. It’s equally essential to maintain communication useful after you’ve made the sale in order to keep your client pleased (corporate thank you gifts never hurt too!).

These suggestions are undoubtedly contradictory to everything you’ve ever heard, which is exactly why they work. If you start thinking of sales calls as “get to know you” discussions, they’ll take on a whole new meaning and help you build new and exciting business connections.

The greatest salespeople understand that selling is primarily a relationship-building and partnering activity. Follow up on mastering your sales calls by mastering customer retention, and you’ll easily double or treble your bottom line.

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Frequently Asked Questions

How do I make my phone not desperate?

Unfortunately, it is not possible to make your phone not desperate.

How do you not sound like a salesman on the phone?

I am not a salesman on the phone.

How do you conduct a sales call?

A sales call is when you visit a potential customer and talk with them about the product. You would typically have a list of questions to ask, such as What are your needs? What do you think of our product?