With over 32 years of entrepreneurial experience across multiple industries, Mr. Lev Kushner has long been a disruptor and visionary. Today, he stands at the forefront of a quiet revolution in marketing with his latest venture, Noble Orange Magazine. Far from the typical flashy advertising approach, Mr. Kushner’s model places value on educating the customer. By providing businesses with tools to offer knowledge over slogans, Noble Orange is reshaping the role marketing plays in fostering trust, reputation, and lasting customer relationships. For Mr. Kushner, this approach isn’t just a passing trend—it’s a commitment to creating timeless value in a world that increasingly craves authenticity.
A Career Rooted in Innovation and Adaptability
Mr. Kushner’s journey from an engineer to an entrepreneurial powerhouse is marked by continuous adaptation and innovation. His first business emerged in the chaotic landscape of post-Soviet Russia, where he transformed a small car accessories shop into a vast automotive distribution network. When the Russian market opened to global brands, he secured exclusive rights to distribute motor oils for Shell in the Volga Federal District. With each success, Mr. Kushner expanded his reach into new sectors: taxi services, French canned foods, commercial real estate, and finally, marketing.
By 2015, Mr. Kushner had recognized the shifting tides in marketing. Traditional strategies that focused on rapid sales cycles were giving way to deeper, more meaningful engagements with audiences. With this in mind, he established a marketing company emphasizing product quality, integrity, and creative connection. The success of this venture laid the foundation for Noble Orange Magazine, his boldest undertaking yet, centered around a marketing philosophy he calls “advertising via education.”
Educational Content: A Timeless Investment
To Mr. Kushner, educational content isn’t just a marketing technique—it’s a way of investing in a business’s future. “When customers feel informed, they feel empowered,” Mr. Kushner explains. “Educating your customers shows respect for their intelligence and builds trust. It’s not just about making a sale; it’s about being a part of their journey.”
This philosophy of knowledge-based advertising speaks to Mr. Kushner’s understanding of what makes businesses resilient over time. Rather than relying on the often-transient appeal of trends or slogans, educational content provides something lasting: absolute value. Through Noble Orange, Mr. Kushner aims to provide business owners with tools and insights to help them transform complex ideas into accessible information that customers genuinely value. The goal, he explains, is to move away from superficial ad copy and toward content that empowers the customer and fosters a brand’s credibility in the marketplace.
Building Trust, Establishing a Legacy
The digital era has brought a deluge of ads that flood social media feeds and online spaces with little concern for quality or depth. Mr. Kushner recognizes that today’s consumers are savvy; they can tell when content is inauthentic or solely profit-driven. His solution with Noble Orange is simple: stop advertising products and teach customers because those products matter.
Mr. Kushner’s approach requires businesses to understand and articulate the value behind their products and services. For example, rather than merely promoting a skincare product, a company might publish content on Noble Orange detailing the science behind critical ingredients, the importance of dermatological health, and tips for consumers on how to make informed skincare choices. This emphasis on real value over hard selling draws in curious, informed customers and builds a company’s reputation as a trustworthy and reliable source of expertise.
“When you educate, you leave a lasting impression,” says Mr. Kushner. “You’re not just creating a customer; you’re creating an informed advocate. They trust you, value you, and keep coming back because they know you’re not just in it for a quick profit.”
A Broader Mission: Raising Industry Standards
Noble Orangeis more than just a publication; it’s a call to action for an industry overwhelmed by shallow, clickbait-driven content. Mr. Kushner believes that educating the customer should be every business’s priority, and he’s made it Noble Orange’s mission to set a standard for thoughtful, content-rich marketing. His magazine is actively working to reverse the “content poverty” trend by encouraging businesses to invest in well-researched, in-depth information that provides real benefit.
For Mr. Kushner, the ultimate goal is to redefine what it means to advertise meaningfully. His magazine motivates companies to think like educators, turning their brands into resources for customers who seek real knowledge. This paradigm shift helps businesses strengthen their reputations and create legacies that can endure through generations.
Educational Content as the Future of Marketing
Companies must find new ways to stand out as the business landscape becomes more competitive. Mr. Kushner is betting that the answer lies not in flashier ads but in fostering genuine, knowledge-based customer relationships. “We have to think about the long term,” he advises. “When you invest in educational content, you create an asset that will outlast any campaign. Your customers remember you as a valuable source, not just a seller.”
Mr. Kushner’s commitment to creating timeless value has earned Noble Orange Magazine a unique place in the market, drawing businesses that share his vision of ethical, impactful marketing. By prioritizing education over pure promotion, Mr. Kushner’s magazine has already begun to change how brands interact with their customers and is setting a powerful example for businesses looking to make a lasting impact.
Mr. Lev Kushner’s Legacy: From Entrepreneur to Educator
In the years to come, Lev Kushner’s influence on the marketing world will likely be measured by sales and the authenticity and depth he has inspired in the brands that embrace his philosophy. Through Noble Orange Magazine, Mr. Kushner has taken on a mission larger than profit—he is striving to build a culture of knowledge-sharing that will empower both businesses and consumers for years to come.
For Lev Kushner, the future of business lies not in relentless competition but in creating value that stands the test of time. And with Noble Orange Magazine, he’s given the business world a powerful tool to do just that.