If you’re just starting out or want to revamp your current business plan, it can be hard to find a good writer. Here are 3 things that will help you know if the person is worth hiring: 1) A clear understanding of where they think the company should go, 2) They have experience in several […]
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Ethics is a term that gets thrown around all over the place, but what does it mean? Why should small business owners care about ethics in their work when they are just trying to make ends meet. Ethics can help keep your company’s reputation intact and avoid legal consequences. To read more on this topic,
Why Should Small Business Owners Think About Ethics? Read More »
Many startups and entrepreneurs want to outsource fundraising. In theory, this is a good idea because it means you’ll have more time for your company’s business development while backers raise money at the same time. But in practice, outsourcing has caused more harm than good in these cases: investors are less likely to commit if
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The term “wow factor” has been thrown around for decades, but it is still very difficult to define. The word implies something that will leave people breathless and fixated on what they are seeing. A wow factor in the business world could be a piece of information that gets attention or causes people to pause;
Marketing budgets have been cut in recent years as companies try to control costs and stay afloat. When marketing is scarce, some people find creative ways of getting their message out there with personal or unique tactics. With a $100,000 budget, this questioner wants to know what the best way would be for them to
If I Gave You a $100,000 Marketing Budget, What Would You Do With It? Read More »
When the idea of a startup came to me, I had no idea how it would turn out. How could someone who never started an enterprise or built anything have ideas that were worth investing in? The answer is simple: experience and knowledge. Experience leads to thoughts which lead you down one path while knowledge
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The best business pitches are the ones that resonate with potential investors. To get feedback on your pitch, it is important to have someone who can provide unbiased and objective analysis. In 2021 industry experts believe there will be a booming market for professionals dedicated to providing such services The “how to analyze a pitch”
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People shop where they feel comfortable and want to be seen. With the rise of digital shopping, retailers are seeking ways to build in-store experiences that make customers happy. What are your customer’s biggest priorities? How can you provide them with a seamless experience at your business or online store? The “where do customers go
Where do your customers shop and what do they want? Read More »
As the CEO of a growing, successful business, you’re probably wondering when it’s time to hire an executive leadership team. The answer is that you can’t predict this with certainty and sometimes even hiring the wrong person could be beneficial for your company. Nonetheless, there are some general guidelines on how CEOs should start their
When Do I Hire a CEO? Read More »
A small business is a privately-held company with fewer than 500 employees. A startup is a new, emerging or recently established firm that has been created to pursue an opportunity in the marketplace and which typically must demonstrate potential profitability on its own merits Entrepreneurs often ask what’s the difference between a small business venture
What’s the Difference Between a Small Business Venture and a Startup? Read More »
