Picking Your Battles: How to Avoid the Digital Marketing Tsunami

The internet has made it easier than ever to start a business, but with so many new opportunities comes the risk of drowning in information. How can you determine which marketing tactics are worth your time and effort?

The saas go-to-market strategy is a way to avoid the digital marketing tsunami. It helps companies focus on what they do best and avoid unnecessary distractions.

You’ve completed the task. You’ve successfully established your company and are now ready to literally shout its praises from the rooftops. You’ve followed the advice of online experts. You’ve seen the figures. You already know that if your company isn’t online, you’re losing money.

But then you see the approaching tsunami. It’s a tsunami of over 20 distinct social media platforms, hundreds of industry-specific blogs and blog directories, portfolio websites, forums, video collections, and more—and it’s growing every year.

The possibilities for self-promotion on the internet are as many as they are frightening. Internet users have 5.54 social media accounts on average. Every day, about 2 million blogs are published. Every second, 12 new mobile accounts are created. Over 40 million small companies are active on at least one (and often two) social media sites. These figures are only expected to rise in the future, according to trends.

The internet may be a loud environment. Have your ears started to ring yet? Mine, for one, were.

Rewind to this year’s spring. I’d just built a new company website, put up a great business strategy, and ironed out every last kink in my service lineup. All of the puzzle pieces came into place. It was past time to spread the message.

Because I had a background in web design, I thought that increasing the search engine optimization of my website should be my first priority. To do so, the online experts suggested that the website be supplemented with blogging. So I started a blog.

The blogging experts then suggested that in addition to blogging, you become active on social media. As a result, I became more sociable.

Then, as a supplement to social media, the social media gurus suggested video creation. As a result, I made videos.

I quickly lost sight of the purpose of the exercise. It’s all too tempting to get seduced by “free exposure” and try to cram your name into every available space on the internet. But unless you have superpowers, an army of smartphone-wielding minions, or a devoted marketing staff, it’s unlikely.

Even so, you’re aware that money is on the table. So, instead of marketing more, the key is to sell better.

To discover the ideal niches for you and your company, follow these steps. We’ll begin with a short list, then a shorter list, before bringing everything together and making something happen.

Begin at home.

You may have heard that a day has about 24 hours (I know, what a surprise). Most people must spend a portion of those hours sleeping, eating, caring for their pet, and earning a living. If you’re in my situation, you don’t have a lot of time on your hands since you’re starting a new company.

As a result, acquiring a new talent may not be the best use of your time. Instead, start investing in your existing talents and applying them to the internet.

Step 1: Figure out what you like doing.

Prepare your pen and paper.

I like photographing or filming:

Photography abilities are a significant plus in the internet’s visually focused environment. Even more so is video production.

There are many sites that cater to individuals who love taking photographs and sharing them out. Examine them to determine whether they appeal to you. If that’s the case, add them to the list!

I enjoy writing:

While text may not capture the attention as fast as pictures, improving your writing skills can benefit you in almost every other digital marketing technique you use.

Do you like to send emails to your pals, maintain a diary, or scribble ideas in a hundred different notebooks? The routes listed below may be more appealing to you.

Facebook, Twitter, and other social media sites are among my favorites:

You’re ahead of the game if you’re on social media. You probably already have an idea of what kind of postings receive the most likes, shares, and engagement.

Create a company page or account and connect with your existing fans. You’re well on your way to gaining a following!

I like browsing the internet:

Are you someone who enjoys surfing the web? What about the aesthetics? Perhaps you’re a more technical person who wants to try your hand at coding. Perhaps it’s time to create, or at the very least hire someone to design, your own website.

Websites need to be updated and renewed on a regular basis. Start with a website if you already have one. Check to see whether everything works as it should. Make use of a lovely design. Use every speed and mobile test you can find on the internet. Ascend the search engine rankings.

Your new company will need a great deal of care and attention. There just isn’t enough time to acquire all of the necessary skills. If you do what you like, you will discover inspiration rather than aggravation.

Your list should now include a few options for applying your existing talents to the digital realm. But don’t fall in love with them just yet: The second round of elimination is already underway.

Step 2: Identify your target audience

I’ll admit it: I’m a passionate gourmet. I like checking out different places and ordering the strangest, most absurd things on the menu. I take pictures like a madwoman and then upload them on Pinterest as quickly as my phone can connect to the internet. I have a good following and am very adept at using bulletin boards.

However, I’ve never met a potential customer there. That’s OK. Pinterest is still one of my favorite sites. My marketing resources, on the other hand, do not go there. It’s pointless to become a LinkedIn superstar or a blogging guru if the people you’re trying to reach can’t find you.

You’ve made up your mind about what you want to accomplish and where you want to do it. Take a look at your list once more. Put yourself in your customer’s shoes.

Check out these sites if you want to learn more about consumer targeting: 

What are the demographics of your existing (or desired) customers? Are you supplying companies with products and services? What type are you talking about? What do you do for a living? What industry are you looking to break into?

A little research goes a long way at this stage. If you execute it correctly, your list from step one will be significantly reduced.

You should now have one or two marketing channels with two key characteristics:

  1. They are methods in which you have prior knowledge, expertise, or interest.
  2. They are methods for engaging the individuals you wish to influence.

Step 3: Concentrate on your plan.

Congratulations! The planning phase is now complete. Now it’s up to you to buckle down and get to work (I did say we’d get here, didn’t I?).

You now have one, maybe two, internet-targeted regions. It’s time to focus all of your efforts on these areas. Find out as much as you can about them. Find people who are already succeeding and see how they are doing it. This is what I refer to as the “sponge” stage. Take in as much as you can.

Keep in mind that you’re just focusing on one region. Allow yourself to be enticed elsewhere, or the tsunami will begin to build again.

Make yourself a blogging ninja. Take control of the Twitter streams. Take the lead in your industry forums. With your better website, crush the Google search competition.

Your previous skills will not only help you get to the top quicker, but they will also help you connect with the audience you want to target. Your unique voice will come through in your correspondence. As a result, your company will acquire a feeling of humanity. You’ll form genuine relationships with other people. Those people will disseminate the news to other people. Computers are not one of them. Robots are not allowed. Spammers are not welcome.

You don’t need me to tell you that small company and startup resources are limited. We must carefully consider where we should concentrate our efforts. We all know that marketing, particularly internet marketing, is critical to a company’s success. However, there are so many choices that it may be daunting.

Don’t allow that to happen. Take a deep breath and relax. Make use of what you already know. Take notes about your audience. Become an expert in the field you’ve chosen.

Your hobbies should not be suffocated by digital marketing. It ought to motivate them.

Download our free branding checklist today!

The saas sales strategy is the process of picking your battles when it comes to digital marketing. It’s important to know what you can afford, and what you should focus on.

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