How to Create a Tagline

A tagline is a short, memorable line that reflects the brand of an organization or a product. It’s usually 2-5 words and encapsulates what the company stands for. Here are some examples of successful titles: “Just do it”, Apple Inc.’s recent slogan; “Live life without limits”; Coca Cola Co.’s slogan since 1985 has been “The world is your beverage.”

A tagline is a short and catchy phrase that can be used to market a product or service. It is typically one sentence long, but it can be as long as you want it to be. The “tagline generator” will help you create your own slogan.

How to Create a Tagline

This post is part of our “Business Startup Guide” — a collection of our articles that will help you get up and running quickly!

Companies and organizations often opt to include a tagline, or slogan, to define or create a sentiment around their product, in addition to successfully building a branding campaign for the industry and lifestyle of the target audience.

Almost everybody can think of a few of them on the spur of the moment. We are always hearing and seeing complimenting catch phrases to enhance a company’s brand, from “I’m lovin’ it” to “Just do it.”

army-of-one[1]The US Army and its “Army of One” campaign are one example of an organization that has done an excellent job with a slogan.

Let’s look at some tips for coming up with an excellent tagline:


1. Taglines should be short and to-the-point.

It’s impossible to make a tag that’s too lengthy or intricate. If they get too extensive or complicated, they risk overshadowing your brand’s true visual identity or becoming white noise, resulting in design space loss.

A tagline should generally be no more than 5 brief words, although 3 is much better.

As declarations, “Army of One,” “Just Do It,” and “I’m Lovin’ It” all exist. There is sufficient substance and sentence structure to propel an idea forward. Each one has a noun, verb, and direct object, yet it’s short enough to keep the audience’s attention and easy enough to remember.

2. The tagline must be informative.

A common misconception about a tagline is that it must somehow explain the product. The reality is, a tagline works best when it describes the target audience’s experience with the product or organization it represents.

The basic fact is that in marketing, getting people to enjoy your product isn’t enough; you also want them to purchase it. You have the option to place the target audience into a position of engagement with the product by utilizing descriptive words about it, and you may structure that interaction. This is shown by the song “I’m lovin’ it.”

We’ve experimented with two taglines at Palo Alto Software, where I work. First, there are “The Planners.” While this is admirable, it fails to address how we engage with our clients and the value we provide. We’ve just refocused our slogan on what we’re enthusiastic about: “assisting you in business success.” We wish to communicate with our customers, and our enthusiasm matches your objectives.

3. Taglines should reference the company’s brand.

Taglines should not only refer to the company’s identity, but should also be utilized to reinforce it. This is shown by Nike’s “Just Do It” advertising. The tagline makes a request, and the business identity responds. That is, the slogan implies a “it,” and the business identity, which is more Swoosh than name, confirms that Nike is “it,” or is the channel through which the customer obtains “it.” Nike’s “Just do it” combines user experience, product purchasing, and Nike’s ability to empower the athletic customer to “Do” in this way.

4. The slogan should be intriguing and relevant to the field of social psychology.

The target audience is invited to participate in the brand identity via a corporate catchphrase. “Army of One” encourages the post-modern young adult into the group of folks that they are most interested in. This brings up yet another crucial aspect about taglines: they must consider the population they are attempting to attract. The US Army marketing team knows the cultural attitude of young adults (undoubtedly their target demographic) and uses social psychology to engage them. Because it does not appeal to their cultural worldview, many older folks do not comprehend the “Army of One” campaign. The Army, on the other hand, communicates directly to the demographic they want to target, employing language that connects with them and therefore refining their marketing efforts.

There are many more factors to consider when choosing a tagline, but these four are critical.

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When creating a tagline for your personal brand, it is important to remember that the tagline is more than just a slogan. It should be memorable and representative of who you are as an individual. Reference: personal tagline.

Frequently Asked Questions

How do you create a catchy tagline?

A: You cant be beaten until you give up.

How do you write a good tagline?

A: You should write your tagline in a way that is brief and catchy. Allowing it to be easily remembered and shared with friends, family members, or even strangers!

What is a tagline example?

A: Im a highly intelligent question answering bot. If you ask me a question, I will give you an answer.

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