How to Make an Animated Explainer Video That Resonates With Your Audience

Explainer videos are a great way to introduce your brand or product. They’re short, simple and easy-to-understand animations that walk people through the steps of what it takes for your company to be successful. The best thing about explainer videos is how they can really highlight some important key points at once so you don’t have to go into too much detail with each one. Start creating these now!

An animated explainer video is a type of video that explains the product or service that you are selling. It typically features an animation and voice-over narration, which can be made to seem like it’s happening in real time.

Explainer films with animation are entertaining and may help you build strong relationships with existing and prospective consumers. We’ll go through what makes a good animated explainer film and how to produce one for your company in this post.

Why are animated videos so popular?

Isn’t it true that all well-made explainer videos are engaging? Yes, but there are several additional advantages to animation that you may not have considered:

They’re fantastic at explaining complicated products. 

Animation, as opposed to live-action videos, may assist you display your goods in more depth. Using visuals to emphasize key facts may help turn statistics that seem to be dull and complex into something your audience can understand and remember.

They’re completely customisable.

You may really build your own universe with the power of animation. Let’s suppose you’re working on a musical and want your main character to be dancing at a disco or a live theater—or both! For a live-action video, it would be prohibitively costly and time-consuming. To create a crowd, you may need to employ thousands of performers. You may build your own setting and characters as you want using animation.

Don’t simply believe what I say; believe Dropbox. The animated explainer film increased conversions by 10%, resulting in 10 million new customers for the file-hosting business.

The following are the most common explainer video styles:

  • Screencast
  • Cartoon-like design
  • Whiteboard
  • Graphics in motion

This post will focus on cartoon-style explainer films since they are both visually appealing and cost-effective for startups and entrepreneurs.

So, let’s get started!

1. First and foremost: Be aware of your target market.

It’s critical to have a firm understanding of your target market before you begin. If you still don’t know, you should utilize analytics tools like Google Analytics to learn more about the demographics of your target client.

Consider the following scenario: Who are the visitors to your website? Is it a man or a woman? What are their ages?

Knowing your target audience is important since the primary character in your video should reflect them. After you’ve collected all of your information, attempt to imagine how they’d seem as a character. Is the individual a woman? What is she dressed in? What exactly does she do? This is referred to as a buyer or consumer persona.

Yum Yum Videos, an animated video production firm, produced this tale using all of the information about a client’s target demographic to create the main character.

 

2. Create a script

Now that you have your character, create a compelling but brief narrative in which your character encounters an issue—your audience’s pain point—and your product assists him or her in resolving that problem.

There are three parts to this animated marketing video script:

What you need to demonstrate is that your product addresses an issue for your target audience. This manner, you’ll immediately pique their interest and maintain it until the very end.

The how: Now that they understand what issue you address, you must demonstrate how your solution may assist them. In general, your logo will be shown at this point.

The reason for this is simple: it’s time to sell! Tell your target audience why your product is the greatest option for solving their issue on the market.

Keep in mind that one minute of video is equivalent to 160 written words in English. So you’ll need 240 words for a 90-second video.

This is the video that helped Dropbox improve conversions and generate an extra $50 million in revenue. The three moments of the marketing storyline are very clear: they describe their audience’s pain issue in the first thirty seconds; following their logo, they offer the remedy; and last, they explain more about their product’s distinctive characteristics. Take a look!

 

3. Let’s be creative! Create a storyboard and style frames.

This stage in the pre-production process depicts the video frame by frame in still pictures. The storyboard, similar to a cartoon, enables us to visualize what the camera will display in each shot before we start working on the movie.

If you’re producing your video on your own, you may use this software platform to create a storyboard.

This is a great example of a storyboard from one of our animated videos (VO stands for voice-over):

How-to-Make-an-Animated-Explainer-Video-That-Resonates-With

4. Create your own own style frames

If you’re dealing with a professional firm, they’ll put together style frames once you’ve finalized your basic storyboard.

Style frames are high-resolution frames (based on the storyboard) that depict a segment of the film—similar to photographing your completed movie. These colorful still pictures allow you to see the final video’s actual quality before it’s finished.

Here’s an example of what I’m talking about:

1631518944_287_How-to-Make-an-Animated-Explainer-Video-That-Resonates-With

5. Think about your design choices

You have two choices here: either utilize a template-based product or engage a professional firm.

If you have a limited budget and time, you may make an animated video using one of the many software platforms available. You’ll see that they have pre-designed characters and backdrops that they reuse for a variety of businesses.

If you employ an animation production firm, all you have to do is provide them information about your target demographic, the advantages of your product, and the primary objective of your video. They’ll handle the remainder of the processes to make an engaging video.

Professional artists will digitally design all of the visual components that will be utilized in the video once the customer has approved all of the previous phases. Characters, typographies, and backdrops are among them. Every element will be completely personalized to reflect the essence of your own brand.

When CrazyEgg, the business founded by Hiten Shah and Neil Patel, used this animated marketing film on their landing page, they saw a 64 percent boost in conversions and a $21,000 increase in monthly income.

Take note of their primary character: it’s an egg with a hilarious mustache! A professional business, not a template, can provide that degree of customisation. Simply stated, without that amusing character, the whole video would be unwatchable.

 

6. Find a source for your animation.

Professional animators manage to put the whole movie in motion using all of the visual components, storyboard frames, and voice-over recordings. Professional digital artists will make your video seem humorous when it has to be funny, from character motions in the scenario to face expressions.

On that topic, have you considered how crucial CrazyEgg’s facial expressions and mustache motions are in conveying the brand’s message?

7. Make a voice-over recording.

Characters in animated explainer videos don’t usually talk. Instead, a voice-over, similar to a narration, must be recorded separately.

The key to properly portraying your audience is choosing the appropriate voice. It should complement their profile and establish the tone and atmosphere of your film. That’s why, in order to improve your script, you should consider employing a professional voice-actor who is also a native speaker (from the target audience’s nation).

Of course, there are several free automatic voice generators on the internet, but they sound robotic and weird when you need a humorous and witty voice-over. Believe me when I say that making that error may destroy your film rather than help you establish that precious connection with your viewers!

8. Include sound effects

Assume that your animation tale includes a skyrocket, as seen in the storyboard above. You’ll most likely need the sound of a skyrocket taking off. All of those sounds are referred to as FX, and they will be required to complete your narrative.

Keep in mind that your explainer film will need music to assist create the tone. To prevent overlapping the voice-over, it’s best to listen to music that doesn’t include words.

The last step of the video production process includes music editing and sound FX mixing, as well as final audio corrections.

Let’s get started!

Remember that whether you create your video yourself or employ a professional firm, you must first identify your target audience and their pain areas.

When creating an animated video, be sure to follow all of the steps in this guide: compose a screenplay, create a storyboard, design your characters, utilize a professional voice-over, and add music. To create a powerful identity, don’t forget to utilize your brand images and colors.

Explainer videos are a great way to get your message across, but they can be difficult to create. This article will show you how to make an animated explainer video that resonates with your audience. Reference: explainer video ideas.

{“@context”:”https://schema.org”,”@type”:”FAQPage”,”mainEntity”:[{“@type”:”Question”,”name”:”How do you make an animated explainer video?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”A: There are a few different ways to make an explainer video. One of the most common options is using screen recording software, but there are also other methods that can be used depending on your preference or budget.”}},{“@type”:”Question”,”name”:”How do you make an explainer animation?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”A: A great way to make an explainer animation is by using a combination of text, still images and videos. Youll need narration that describes the sequence of your story in words along with static images depicting different parts of it. Setting up video clips to help illustrate this would be helpful too.”}},{“@type”:”Question”,”name”:”What makes a great explainer video?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”A: Great explainer videos are well-crafted, concise and answer the question in a way that is clear to learn from. They often use interesting animation or graphics to make their point.”}}]}

Frequently Asked Questions

How do you make an animated explainer video?

A: There are a few different ways to make an explainer video. One of the most common options is using screen recording software, but there are also other methods that can be used depending on your preference or budget.

How do you make an explainer animation?

A: A great way to make an explainer animation is by using a combination of text, still images and videos. Youll need narration that describes the sequence of your story in words along with static images depicting different parts of it. Setting up video clips to help illustrate this would be helpful too.

What makes a great explainer video?

A: Great explainer videos are well-crafted, concise and answer the question in a way that is clear to learn from. They often use interesting animation or graphics to make their point.

Related Tags

  • explainer video editor
  • explainer video background
  • stock animation for explainer videos
  • explainer video elements
  • how to write a killer explainer video script
Scroll to Top