The parimatch affiliate program is simply a partnership network that deals with online gaming in Ukraine. It’s all about connecting individuals who are interested in projecting gaming operators to the wider audience.
Say you have a platform where there are interested people in online gaming, this program allows you to connect those users to the iGaming brands while you earn commissions in return.
Parimatch affiliate operates through Asyrix Wave Limited, also known as AP Provider, and is managed through the Pmaffiliates platform. It does not involve direct contact with the casinos operators or betting sites. All you have to do as an affiliate is to promote your preferred brands using the tracking links and provided marketing materials.
Who are the Parimatch Affiliate Program for?
The Parimatch affiliate program is not an opportunity for everyone. It’s rather one-of-a-kind for professionals in the digital marketing space. If you’re a website owner or a social media influencer (specifically on iGaming), and you have a large audience you can legally influence and market to, you are fit to be an affiliate with Parimatch. The program is particularly relevant for you if you are Ukrainian, or you have an audience in Ukraine.
How Parimatch Affiliate Program Works
Before you can enjoy your time well as an affiliate, you need to understand the business model; how the structure works with the program and the operators.
AP Provider acts as the intermediary between you and the gaming operators you’d be working with. Through them, you are supplied with the necessary marketing materials to achieve the desired business targets.
Your main task, as an affiliate, is to use the tools given from your dashboard to drive traffic to the gaming operator’s website. That is, you are the marketer or influencer who projects the services of these brands to the customers.
Marketing Products, Channels, and Materials for Affiliates
Parimatch affiliate majorly operates on online casino gaming, sports betting or other iGaming-related activities. However, you have to register before accessing the products to influence.
Once you have access to the available products and services on the affiliate platform, you start using any of the channels at your disposal to promote the gaming operators’ services.
Channels to make use of include:
- Websites
- Online applications
- Emails
- Messenger platforms like Telegram, X etc
- Comments on media platforms.
Also, AP Provider gives marketing materials to ease the workload of affiliates, and which in turn, generates leads to the gaming operators. The materials would include the gaming operator’s trademarks, trade names, logos, slogans, catchphrases, amongst other valid information to promote the products and services offered.
Some of the marketing materials are:
- Banners
- Text links
- Clicks
- Pop-ups
- Pop-unders
- Emails
- Graphic files etc.
Conclusion
As earlier noted, the Parimatch affiliate program is a medium for Ukrainian marketers and influencers to connect online gaming brands with the right audience and earn from it. You don’t deal directly with the betting companies. All you need is to understand how the platform works, use the tools provided, and bring in the needed traffic.
