Explainer videos are a great way to introduce your brand or product. They’re short, simple and easy-to-understand animations that walk people through the steps of what it takes for your company to be successful. The best thing about explainer videos is how they can really highlight some important key points at once so you don’t […]
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A successful media campaign can be a powerful tool for changing people’s perception of your business. You want to create content that is interesting, relevant and shares a specific message with the audience you’re aiming at. Learn how to use PR effectively by understanding what makes an effective PR piece from below industry leaders. A
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Entrepreneurship is a high-risk, high-reward occupation and the recent rise in burnout cases has these entrepreneurs looking for ways to combat it. Resilience: The Antidote to Burnout for Entrepreneurs discusses how this field can offer some guidance when people are feeling overwhelmed. The “entrepreneur jobs” is a great article that talks about how to avoid
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The strategy pyramid is a conceptual framework for understanding the different functions of a business. The four elements it consists of are: product, distribution, marketing and sales. These aren’t mutually exclusive but they do have to work in harmony with one another if their goals are going to be met. The “strategy pyramid examples” is
A Doing Business As (DBA) is a business entity that does not exist in the form of an independent legal person. A DBA may, for example, be created by another company or organization to share profits with it without having to create separate accounting books. A DBA is a business entity that uses a different
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A company’s first mover advantage comes from the speed at which they enter a market, establish themselves and gain all of the benefits that come with it. The “first mover examples” is a phrase that refers to the first company in an industry to introduce a new product or service. It has been used by
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Grants are a way for organizations to provide financial support. They can be categorized into three different types: grants, loans, and subsidies. Grants are the most common type of philanthropic funding with 81% of all donations in 2015 being given through this means according to Giving USA Foundation. The “Truth About Grants” is a blog
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Starting a company is easy- just create an idea, find some money and then you’re off to the races. That’s not enough for success though. There are countless ways that one can go about starting their own business; whether it be by building your product or creating your own startup. It doesn’t matter which route
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Starting a small business can be daunting and often confusing, but with the right knowledge and skills you’ll find it easier than ever. This blog will teach you how to tell when your idea is worth pursuing, what qualities make for a good salesperson in general, and which areas of selling are most important for
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In a first of its kind business plan competition, Wal-Mart is inviting entrepreneurs to dream up new products and services they could put on the shelves. The winning company will receive invaluable mentoring from Wal-Mart as well as $20,000 in cash prizes for their idea. Topics include food delivery service, health care provider or anything
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