The popularity of a website name is often as important to its success than the quality of content it provides. This can be attributed in part to how easily search engines pick up on keywords and phrases related to your site’s domain, like “company names” or even more specific terms like “social media marketing”.
“Catchy names for startups” is a term that describes the naming of a startup. It’s important to have a good name, because it can help make your company stand out in the market.
It’s difficult enough to come up with a name for your company. It’s far more difficult when you obsess about the domain name and allow it to stifle your creativity.
Thank thing we didn’t consider the domain name problem when we changed Infoplan Inc. to Palo Alto Software, Inc. in 1988. To be honest, my knowledge of the internet at the time consisted of a collection of strange AppleLink addresses linked with academics that had the @ right in the center. Instead, we merely did it because we concluded that Infoplan was too difficult to market and learned that Palo Alto Software was not in use as a company name in California. We resided in Palo Alto and had offices there, so it said Silicon Valley and Stanford University. As a result, that’s what we called it.
Thank god, since the domain name element didn’t throw us off. We haven’t given the business a name yet. We didn’t get on board with the Internet until late 1994. We couldn’t get paloalto.com at the time (we acquired it afterwards, so it’s now ours), so we settled with pasware.com, bplans.com, bizplans.com, and a few more. I’m delighted I registered timberry.com at the same time, and I’m also glad I registered some of my children’s names.
This comes up because I’m seeing more businesses these days, and I see people wringing their hands over how to make the company name and the domain name work together, both being exclusive and coordinated. That is really difficult. There are also product and service names to consider, which makes things much more difficult.
I recommend that you separate the two issues. Get a good company name (more on that in my other blog, who owns your business name) and let the domain name alone for a time. Practical legal ownership, convenience of use, ease of marketing and branding, and simplicity, to mention a few, are all factors that contribute to the success of your business name. Then obtain a working domain name. Ownership, of course, and a different form of ease of use (is it simple to write and hard to misspell, for example), as well as a different kind of marketability, are all factors that make a domain name work (easy to remember, easy to defend).
I’ve been in a few naming sessions when we’ve forgotten some of the fundamentals. Amazon.com isn’t the same as books.com, and Yahoo! and Google were both somewhat unknown when they first launched. But they were brief, simple to remember (kind of–I had a half-minute of problems with Google) and, more importantly, easy to advertise.
Palo Alto Software began its Web presence as pasware.com because paloalto.com was unavailable, and we believed that pasware.com was a better option than paloaltosoftware.com (too many letters). Palo Alto Software was a certainty; we’d been calling ourselves that for eight years. We did, however, go by the names paloaltosoftware.com and palo-alto.com for a time before settling on paloalto.com after purchasing the domain name.
You can make it work as long as the domain name is memorable and marketable.
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The “software domain names list” is a website that lists software domains. The site also includes links to the top 10 most popular software domains.
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An example could be 2nd Chance Apartments or Nashville Auto Repair. You can also use brand names such as Apple, Amazon, and BMW in your companys name if relevant.”}},{“@type”:”Question”,”name”:”Should domain names match company names?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”A: Domain names are the domain name servers – they correspond to a specific website and they are not related in any way to the company.”}}]}
Frequently Asked Questions
How do startups get domain names?
A: When you start a company, the process of getting domain names can be difficult. There are many steps involved in this that people have to go through even if they dont want to pay for it.
How do I name my startup?
A: The name of your startup should reflect the type of business you are in. What do you want to be called?
An example could be 2nd Chance Apartments or Nashville Auto Repair. You can also use brand names such as Apple, Amazon, and BMW in your companys name if relevant.
Should domain names match company names?
A: Domain names are the domain name servers – they correspond to a specific website and they are not related in any way to the company.
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